About this event
Seasonal Edge: Mother’s Day Prize GiveawayWe are pleased to announce the Mother’s Day installment of Seasonal Edge. This promotion features a $450 prize giveaway per store, funded entirely by newsXpress to help you drive high-margin card sales.This program is proving highly effective across the group. By offering a significant prize at no cost to your business, you create a powerful incentive for customers to choose your store for their Mother's Day cards.The Prize: Curated Gift ExcellenceThe giveaway prize pack has been professionally curated using ranges from In Line Trading, Vevoke, Kakadu Organics, and Urban Products.A centerpiece of this year’s giveaway is the recycled leather handbag range. These bags carry a strong "eco-story," as they are crafted from recycled leather offcuts. Because of the sustainable manufacturing process:Each bag features unique two-way color variations.Items may have minor natural flaws, which are a hallmark of recycled materials.Action: Please ensure your staff are briefed on these characteristics so they can confidently discuss the "eco-friendly" aspect with customers.The Strategy: Low-Risk Category GrowthThis promotion offers a triple-win for your business:Zero Investment: Participate in a major giveaway with the prize fully funded by newsXpress.Card Sales Growth: Drive increased foot traffic and volume in your high-margin card department.Market Testing: Use this as a low-risk "learning lab" for your gift department. By observing customer reactions to these specific brands, you can identify which gift categories to expand or introduce in your store.Here are the requirements for participating Seasonal Edge.Create a display featuring the prize pack with the strut cards. Make sure the prize pack looks appealing.As soon as your display is up, post a photo of your display on our private Facebook page. The cut off for this step is April 27, 2026. Include your store name. If you don't do this, we'll invoice you for the prize pack.Offer an entry into the competition for every transaction that includes a greeting card of any sort.Draw the winner and announce this on your business social media.There is no requirement for you to post a photo of the winner on our private Facebook page. This is a great idea to post on your own business Facebook page.Eligibility Requirements: Preferred Card SuppliersTo participate in this FREE marketing program, stores are required to commit at least 50% of their greeting card department to our preferred suppliers: Henderson/Waterlyn and/or Simson.This requirement ensures the program remains sustainable and impactful for the group. If your current card mix does not meet this 50% threshold, you will be ineligible to participate in the upcoming promotion.How to Become EligibleWe want every member to have the opportunity to join these initiatives. If you are not currently meeting the 50% requirement but would like to transition your department to include more Henderson, Waterlyn, or Simson product, we are here to assist.To start your transition and secure future eligibility:Email: Contact the team at help@newsxpress.com.au.Support: We will work directly with you to manage the transition, ensuring the best possible outcome for your store's sales and margins.By making these changes now, you ensure your business is positioned to take full advantage of this and all future newsXpress marketing programs.