Here’s where you will be able to purchase the Australian Women’s Weekly Birthday Cake book coins: https://www.newsxpress.com.au/birthdaycake

Today in The Australian Women’s Weekly you can see the first of a series of ads and media coverage supporting newsXpress retailers and their release in exclusive partnership with The Royal Australian Mint a coin program honouring The Australian Women’s Weekly Birthday Cake Book.  The QR code takes you to the newsXpress website where stockists (from June 12) are listed.

This is good news for the newsagency channel and, especially, newsXpress retailers. It will drive net new traffic in-store, increase sales and honour a beloved

While the coins release on June 12, the teaser campaign starts today. What is planned between now and June 12 is comprehensive, big. What is planned for June 12 and the weeks after is even bigger.

newsXpress members are grateful to The Royal Australian Mint and Are Media for the opportunity and their support over the last two years bringing this to life.