>Here are four must-do things on hiring and retaining good staff for for your retail business:
- Make your business look and feel appealing.
- Provide opportunities for development.
- Pay above the standard, as the standard wage as set by regulators is average.
- Be open.
Talk to anyone in business and they will tell you that hiring and retaining employees is one of the biggest, if not the biggest, challenges they face.
Retail is finding it tougher because working in retail is tough. Besides the obvious of being on your feet all day and how working in retail is seen by many, dealing with difficult customers is challenging. Abuse of staff in retail is common, and no matter how much support we provide in a shop, there are customers who are itching to take their anger out on someone.
There are ways we can make working in retail more appealing so as to attract and retain good people. Here are some of my thoughts on this:
- Hire people who want to work with you and help the business thrive. People working to make money will focus only on that. You need to try to find people looking beyond this week’s pay cheque. You need people who want to build something for themselves long term.
- Give your people power. Let them make decisions about the business and encourage them to be personally invested in the business, which helps develop their skills. The more their future is enhanced working in the business, the more they will love working there and contribute positively. Support them.
- Everyone working in your business is on your team. Nurture them. Train them. Support them. Have their backs. The more they experience this, the more they will do it for you. This support is especially key in retail, where customers may be abusive at the counter.
- Cut the mundane as much as possible. If there are mundane tasks in the business that could be eliminated with better processes, do it. The less mundane the work, the more people enjoy their jobs, and that helps them stay with you.
- Open the books. Sometimes, people look for work elsewhere because they think the business can afford to pay them more. By opening the books, you might be able to show enough for them to respect and appreciate what they are paid. Opening the books also offers the opportunity for them to think and act more like owners and to be more invested in the financial success of the business.
- Offer a pathway. As much as you’re able in your local retail business, offer people working in the business a forward pathway; that is, opportunities for them to personally advance.
This is not a complete list, of course. It’s offered to get you thinking about your situation.
The only topic I have not canvassed is pay. Of course, paying the standard is inadequate, as it’s the bar of minimum wage as regulated for the role, and plenty would say it’s a low bar. What you pay depends on your circumstances and, considering them, how you view your staff. If your staff is adequate, pay the award. If you value them more, pay them more, within your capacity, and consider what else you can offer, such as flexibility to their schedule.
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It’s easy to complain that finding and retaining employees is difficult. It’s hard to take steps to fix the problem/challenge for your business. Complaining achieves nothing. It’s the forward steps, no matter how small, that matter.
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